The Perkbox website (2020 - 2025)
The brief
Design a fully responsive website that clearly communicated the brand’s value proposition while elevating its visual identity. The project required end-to-end design ownership, from initial concepts through to final UI designs within a six-week timeframe.
Role: Creative Lead / Designer
The challenge
The primary challenge was delivering a cohesive, high-quality website that balanced compelling visual storytelling with clear, conversion-focused user journeys.
Alongside designing the full UI system, I developed the first iteration of the site’s illustrations, establishing a flexible visual language. As imagery and brand assets evolved, the modular structure of the site — built around reusable components — allowed updates to be implemented seamlessly, without disrupting the overall experience or requiring structural redesigns.
The results
The final product provided a scalable design foundation, strengthened the brand’s digital presence, and created a clear, user-friendly experience aligned with business goals.
Built using a modular design system, the site was structured around reusable components and flexible layouts. This approach not only ensured consistency across future pages and iterations, but also proved invaluable during a subsequent rebrand — allowing the new visual identity to be rolled out quickly and efficiently without requiring a full redesign. The result was a future-proof platform built for speed, adaptability, and long-term growth.
