Perkfest 2025
The brief
To celebrate Perkbox’s new merger and brand refresh, the company hosted their summer party at Boxpark Liverpool to celebrate the occasion and branded the event as ‘Perkfest’, a festival themed day of talks and socialising.
I was tasked to create the sub-brand and apply said brand to all of the printed and digital collateral.
My roles:
Creative lead / Designer
The challenge
With a tight turnaround, I managed the delivery of a growing suite of printed collateral for the events committee and planner. Five individual games needed to be fully branded: a high striker, roller ball derby, cash grabber, prize crane and cycle race.
In addition, I designed supporting assets including digital screens, bunting, overhead flags and various signage. The goal was to ensure the décor worked with the existing venue. At the same time, it needed to stand out enough to transform the space into a distinctly Perkbox celebration.
The results
A total of 30 individual assets, spanning both digital and printed formats, were designed, produced, and delivered on schedule to printers and event coordinators. The seamless execution ensured the event space was fully transformed and cohesively branded, contributing to a highly successful celebration.
The event also marked the first internal debut of the new brand launch video, unveiled to the wider company audience. More than just event collateral, the project became a visible culmination of the broader rebrand efforts. It played a key role in shaping a unified identity for the newly merged company, reinforcing a shared culture and setting a confident, positive tone for its next chapter.
