The project

Mr Büchner set up his smash burger business in 2023 and appraoched me to create some new branded elements for his burger joint.

I created a variety of logo variations that included an illustrated burger character as the focal point. Mr Büchner wanted something that was reminiscent of retro-styled diners, hence the red and white motif. The ‘Let’s get smashed!’ tagline was a particular favourite of the client.

I set up a Canva template for his menus as well as designing some merch that he sells.