Perkbox brand launch video
The brief
Perkbox wanted a video to showcase their new brand to help change their existing narrative. The video needed to be modular to enable editing of shorter form content.
My roles:
Art Director / Producer / Storyboard artist / Editor
The challenge
As this was the hero piece for the brand refresh, stakeholder alignment was paramount. Many script and storyboard workshops were held.
We outsourced the animation work to the very talented Hanco Gerber.
The results
The marketing team, the wider business, and the board were smiling from ear to ear once we released this bad boy into the wild.
After the fact, the video was repurposed, edited and broadcast via Sky as a 40-second ad.
